NEWSLETTER IT’S YOUR FUTURE

Personally, I just love getting new subscribers. It feels like I’m making new friends every day.

Your e-zine (newsletter) can be about any topic. As long as people are interested in getting news on a particular subject, you can create your own newsletter.

You love to talk about penny stocks with your buddies? Create a newsletter that informs and entertains people who want to make money on the market without investing a bomb. If you respect the views of your friends, get them to contribute regularly.

You’ll become a market reference point. Haven't you ever dreamed of being considered an expert in your chosen field?

Haven’t you ever dreamed of writing your own newspaper column and letting the world know what YOU think?

Haven’t you ever dreamed of being able to influence other people’s opinions?

If so, now’s the time to do it and make money at the same time.

In fact, here’s an immutable fact…
E-ZINE MARKETING IS THE WAY TO MAKE MONEY ON THE INTERNET.

Sure, your web site is an important point of sale, but it’s your e-zine that is going to get customers into the store.

No customer – no sales

The sooner you start to seriously build your list, the sooner you will be able to gain your subscribers’ confidence and suggest products and services to them.

BUT DON’T BE CYNICAL…

I’ve heard other netrepreneurs saying things like… “What is so fun is that every time you need money, you post a message to your group. It becomes a real money machine.” That was an actual quote (grammar and all).

Here’s another one… “Last month, I needed a new car. So I said to myself, ‘Well, ok it's time to post a new message… It took me 30 minutes to write it and bang! Here comes the brand new car.”

That saddens me. If your view of your subscribers becomes cynical and money-machine orientated, it’s time to get out and get a life.

Subscribers to my newsletter are treated with respect. If they never buy a thing from my recommendations, then that’s my fault for not wording the offer well enough.

But as long as I’ve helped you to you succeed in what you are trying to do, then I’ve achieved something.

You think this e-book is a huge advert for my newsletter?

OF COURSE IT IS.

Why would I deny it? I’m practicing what I preach. I’m working to build my list of readers. And at the same time, hopefully, I’m helping you too.

Now doesn’t that make sense?

So remember this…

Your main goal should always be to grow your mailing list. This is your priority.

Your Web site is your store; your newsletter is the guy standing outside pulling the crowd through the gates.

And here’s something that is not cynical at all.

Sponsors love to advertise in newsletters. If you want to talk about money-generation, here’s an opportunity that costs you nothing to try.

Statistics shows that an ad in an e-zine will get a 30% response rate compared to a 1% to 3% normal ad. So it’s the best way to advertise. Sponsors LOVE to pay you for this.

How much money can you charge?

The price for a 3-line advertisement message in a newsletter varies a lot. You can charge between 1 cent and $1.00 per reader, depending on how targeted your audience is, and what topics you cover. You can add 10% per additional line.

If your readers are professionals and specialists like accountants, lawyers or business owners, you can ask top dollar.

$5.00 per reader is not unheard of. My wife is a doctor in the pharmaceutical industry, and I have even heard of a medical newsletter asking almost $40.00 per subscriber.

To give you some idea of rates, check out what other e-zines are charging. As I write this, a general audience newsletter can expect to get about one cent per reader.

So, if you have10,000 opt-in subscribers, you can ask the advertiser for $100 for that unique 3-line ad in your mailing. If you send another newsletter the following week, you can make another $100.

It may not sound a lot but, if you have a good newsletter, and you have space for two, three-line adverts without upsetting the balance of the editorials, you can make $200 a week ($10,000 a year) from a 10,000 strong list.

Now do you understand why I say you must grow your list?

The only word of caution I would add is that you should insist on being given the product that is being advertised.

This is not to get stuff for free (though I admit that I have no objection to that), it’s so you can check it out for yourself and feel comfortable that your readers will not be offended, or offered something that is over-priced.

Remember what I said. A satisfied customer can be a lifetime source of income if you pay careful attention to her needs and provide her with new solutions to her problems.

Don’t blow it by being greedy.

Never lose a chance to get the e-mail addresses of your visitors.

If you want to become REALLY professional at producing a top-quality e-zine (which also sells products), I can thoroughly recommend Lee Benson’s E-zineTactics. In addition, he runs a great two-tier Affiliate Program, so you can both learn and earn at the same time.

Lee teaches both wisdom and earnings – it’s a fine balance, but it’s worthwhile. In his book, you will discover how his strategies generated over $43,000 in 3 months starting with a single, free e-mail announcement that took him literally 20 minutes to write.

What's more, you’ll learn how YOU can implement the same techniques with a no-cost marketing plan that works for absolutely ANY online business, GUARANTEED. It's simple to implement and quick on return.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer