Chapter 6 - CREATING YOUR OWN NEWSLETTER

I already mentioned that I wrote a novel once (Paperchase). It was fun to write. It was a challenge. It was stimulating.

Tell you what, though, it was darn hard work.

E-zine-writing is more fun. You know why?

1.Because every sentence has the potential to help somebody through the morass of the Internet.

2.Because every issue presents you with an opportunity to GIVE something to your subscribers

3.Because, once in a while, in helping your subscribers to get round a problem that you, yourself, have encountered, you will get the opportunity to earn some money from their purchases.

Right at the beginning of this book, I told you how I thought long and hard about using referral links (links that will pay me a commission if you click on them).

My reasoning for deciding to do so is that the web sites with reseller programs have obviously factored the referral fee into their costs. If I don't use a referral link, they simply get to keep the money they would have happily paid me.

Just as important, by using the referral links in this e-book, you will enable me to keep writing low-cost e-books and offering the reseller rights for FREE. You will help me to keep producing a genuine Newsletter that GIVES AWAY the most amazing e-books.

As long as I was going to recommend the product anyway, there is no reason not to use a referral link, and I can guarantee you that I will NOT place a referral link to an inferior product simply to gain the referral fee.

Why do I mention all this again?

Because, on the subject of e-zines (or newsletters if you prefer), there is a HUGE difference between those that simply push, push, push for you to click a link and rush off and buy something, and the respectable e-zines with a conscience.

Sure, we want to earn a living, but we can do it ethically.

Inspire TRUST to Inspire SALES

And if you want your e-zine to succeed, you have to give it ‘personality’. Otherwise why would anyone want to subscribe to your newsletter when they’re probably already getting ten a week from other sources?

What do I mean by ‘personality’?

I mean, try and imprint YOUR character on it. Write as if you were simply talking to a friend (because that’s what you ARE doing… you just have a lot of friends)

GIVE your subscribers something to look forward to. With the TopProfits Newsletter, I achieve this by giving away top quality e-books from the recognized Internet Masters like Cory Rudl, Marlon Sanders, Yanik Silver and others.

In fact, what I do is to buy the reseller rights to a book (it costs me anything from $100 to $1,000) and then, instead of selling it, I give it away.

Sounds expensive?

Not at all. Think of it like this…

If I spend $100 to buy the reseller rights to a book by Yanik Silver (for example), and then I give it to my subscribers (let’s say there are 10,000 of them), it has cost me ONE CENT per subscriber.

I can absolutely GUARANTEE you that my subscribers are VERY happy to get top class e-books free. Happy enough that, when I show them a product which has resolved a problem for me, or helped make my business a success, they are VERY willing to trust me and check it out for themselves.

Also, there is a BUY section of TopProfits where non-subscribers can purchase these books at discounted prices. It may not make a huge profit, but it sure recoups the cost of buying the books in the first place. I know that you maybe never thought about starting your own newsletter, but now is the time to DO IT OR DIE.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer