Chapter 5 - REGULAR E-MAIL MARKETING (PART 1)

IN the last chapter we looked at the use of BULK e-mailing to approach webmasters about placing links on their sites.

Now we should consider the value of regular e-mail marketing.

First things first…

If you want any chance of online success, you need to capture the e-mail addresses of your visitors.

This is a BASIC PRINCIPLE.

It is the foundation of your future empire Almost nothing is more important than this. If you succeed at this, you will succeed … period.

Most seasoned Internet Marketers would rather have an e-mail address than $100 in their pocket.

On your web site (even if it’s a mini-site), you absolutely must have a visible e-mail address submit box, ON EVERY PAGE.

If you don’t believe me, go check that I practice what I preach. Take a look at my resources page and see how many times I make it easy for you to give me your e-mail address.

Incidentally, if the idea of building a form worries you, or if your ISP doesn’t permit cgi scripts, just send me an e-mail, and I’ll tell you how you can get forms on your site for FREE.

You must ask for an e-mail address on every page.

Do whatever is necessary to get the maximum quantity of e-mail addresses off your visitors. Give them something FREE to encourage them to enter their e-mail address.

GIVE THEM THIS BOOK.

You can put something like “To receive a FREE e-book about gathering the maximum site traffic for the minimum cost, enter your e-mail address here” Then you can follow up by inviting them to subscribe to your e-zine.

Your goal should be to get your visitor’s e-mail address IN PREFERENCE to a sale.

Once you have an e-mail address, each and every visitor is transformed into a precious potential long-term customer, AND you get a second chance to sell the very product they didn’t
buy first time round.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer