Chapter 5 - REGULAR E-MAIL MARKETING (PART 2)

Statistics have shown that it can take up to 7 follow-ups to make a sale. You can emphasize things that may not have seemed obvious on their first visit. You can offer more details, more benefits

And here’s the kicker…
You can present new products just as soon as your subscribers have grown to trust your judgement.

Repeat business is EVERYTHING. Most of your subscribers will be interested in buying from you again if they were satisfied with your initial offering.

They will also buy your affiliates’ products. Once they trust you, they will trust the same things that you trust. If you recommend something, chances are they will seriously consider buying it. This is called backend sales.

You get a commission

Sponsors will pay to advertise in your mailings.

More visits means more money. If you don't get the e-mail address it's a one shot deal. Finished, zip, dead, end of relationship before it even began.

But the more subscribers you have, the more money you make again and again and again. That’s not cynical, it factual.

So believe me, you should never, ever lose an opportunity to get your visitors’ e-mail addresses. Do it, even if it means redesigning your site.

One of the best ways to increase subscriptions is to place the opt-in web form on a popup window on your home page. When someone visits the page, a second smaller window will open with a short offer to subscribe to your FREE newsletter.

Some people prefer to make this an “On Entry” window. Others, like me, prefer it to be an “On Exit” window.

My logic is that I want visitors to concentrate on my sales pitch to start with. I know that when they leave my site (whether they have bought anything or not) they will be presented with an invitation to opt-in to my subscriber list.

You can grab a pop-up window code for FREE from my associates pages.

And of course, as I say, the joy of getting their e-mail address and their permission to contact them is that you will have a second, third, fourth chance to sell them your product if they didn’t buy the first time.

So here’s a reminder (in case you were starting to doze off…). Your main goal is, and always will be, to enlarge your mailing list. It is the TOP PRIORITY before anything else.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer