Send a sample of your ezine to everyone who mails you

A slow but sure way of increasing your e-zine subscription is to send out a sample copy to everyone who emails you. Make sure you have a subscription method both at the top and bottom of your e-zine.

A short note like this at the top of the ezine will stop your recipient confusing it with spam...

Hi (name),
Thought you would be interested in seeing my latest newsletter, as you have an interest in my subject.

If you want to receive more from me on a regular basis, just send a blank email to : myname@myaddress.com
Thanks...

Make your ‘Subject’ title neutral.

A member of an e-zine publishing newsgroup found the answer to a perplexing puzzle. She was getting her e-zine bounced back for no apparent reason, and couldn’t figure out why.

She then discovered that her e-zine list host had a spam filter on to search for the word “success” in the e-zine subject title, and rejected it on that basis.

Keep your subject title neutral. I always use something like “[FirstName] here’s your TopProfits Newsletter.”

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

NEWSLETTER IT’S YOUR FUTURE

Personally, I just love getting new subscribers. It feels like I’m making new friends every day.

Your e-zine (newsletter) can be about any topic. As long as people are interested in getting news on a particular subject, you can create your own newsletter.

You love to talk about penny stocks with your buddies? Create a newsletter that informs and entertains people who want to make money on the market without investing a bomb. If you respect the views of your friends, get them to contribute regularly.

You’ll become a market reference point. Haven't you ever dreamed of being considered an expert in your chosen field?

Haven’t you ever dreamed of writing your own newspaper column and letting the world know what YOU think?

Haven’t you ever dreamed of being able to influence other people’s opinions?

If so, now’s the time to do it and make money at the same time.

In fact, here’s an immutable fact…
E-ZINE MARKETING IS THE WAY TO MAKE MONEY ON THE INTERNET.

Sure, your web site is an important point of sale, but it’s your e-zine that is going to get customers into the store.

No customer – no sales

The sooner you start to seriously build your list, the sooner you will be able to gain your subscribers’ confidence and suggest products and services to them.

BUT DON’T BE CYNICAL…

I’ve heard other netrepreneurs saying things like… “What is so fun is that every time you need money, you post a message to your group. It becomes a real money machine.” That was an actual quote (grammar and all).

Here’s another one… “Last month, I needed a new car. So I said to myself, ‘Well, ok it's time to post a new message… It took me 30 minutes to write it and bang! Here comes the brand new car.”

That saddens me. If your view of your subscribers becomes cynical and money-machine orientated, it’s time to get out and get a life.

Subscribers to my newsletter are treated with respect. If they never buy a thing from my recommendations, then that’s my fault for not wording the offer well enough.

But as long as I’ve helped you to you succeed in what you are trying to do, then I’ve achieved something.

You think this e-book is a huge advert for my newsletter?

OF COURSE IT IS.

Why would I deny it? I’m practicing what I preach. I’m working to build my list of readers. And at the same time, hopefully, I’m helping you too.

Now doesn’t that make sense?

So remember this…

Your main goal should always be to grow your mailing list. This is your priority.

Your Web site is your store; your newsletter is the guy standing outside pulling the crowd through the gates.

And here’s something that is not cynical at all.

Sponsors love to advertise in newsletters. If you want to talk about money-generation, here’s an opportunity that costs you nothing to try.

Statistics shows that an ad in an e-zine will get a 30% response rate compared to a 1% to 3% normal ad. So it’s the best way to advertise. Sponsors LOVE to pay you for this.

How much money can you charge?

The price for a 3-line advertisement message in a newsletter varies a lot. You can charge between 1 cent and $1.00 per reader, depending on how targeted your audience is, and what topics you cover. You can add 10% per additional line.

If your readers are professionals and specialists like accountants, lawyers or business owners, you can ask top dollar.

$5.00 per reader is not unheard of. My wife is a doctor in the pharmaceutical industry, and I have even heard of a medical newsletter asking almost $40.00 per subscriber.

To give you some idea of rates, check out what other e-zines are charging. As I write this, a general audience newsletter can expect to get about one cent per reader.

So, if you have10,000 opt-in subscribers, you can ask the advertiser for $100 for that unique 3-line ad in your mailing. If you send another newsletter the following week, you can make another $100.

It may not sound a lot but, if you have a good newsletter, and you have space for two, three-line adverts without upsetting the balance of the editorials, you can make $200 a week ($10,000 a year) from a 10,000 strong list.

Now do you understand why I say you must grow your list?

The only word of caution I would add is that you should insist on being given the product that is being advertised.

This is not to get stuff for free (though I admit that I have no objection to that), it’s so you can check it out for yourself and feel comfortable that your readers will not be offended, or offered something that is over-priced.

Remember what I said. A satisfied customer can be a lifetime source of income if you pay careful attention to her needs and provide her with new solutions to her problems.

Don’t blow it by being greedy.

Never lose a chance to get the e-mail addresses of your visitors.

If you want to become REALLY professional at producing a top-quality e-zine (which also sells products), I can thoroughly recommend Lee Benson’s E-zineTactics. In addition, he runs a great two-tier Affiliate Program, so you can both learn and earn at the same time.

Lee teaches both wisdom and earnings – it’s a fine balance, but it’s worthwhile. In his book, you will discover how his strategies generated over $43,000 in 3 months starting with a single, free e-mail announcement that took him literally 20 minutes to write.

What's more, you’ll learn how YOU can implement the same techniques with a no-cost marketing plan that works for absolutely ANY online business, GUARANTEED. It's simple to implement and quick on return.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

Chapter 6 - CREATING YOUR OWN NEWSLETTER

I already mentioned that I wrote a novel once (Paperchase). It was fun to write. It was a challenge. It was stimulating.

Tell you what, though, it was darn hard work.

E-zine-writing is more fun. You know why?

1.Because every sentence has the potential to help somebody through the morass of the Internet.

2.Because every issue presents you with an opportunity to GIVE something to your subscribers

3.Because, once in a while, in helping your subscribers to get round a problem that you, yourself, have encountered, you will get the opportunity to earn some money from their purchases.

Right at the beginning of this book, I told you how I thought long and hard about using referral links (links that will pay me a commission if you click on them).

My reasoning for deciding to do so is that the web sites with reseller programs have obviously factored the referral fee into their costs. If I don't use a referral link, they simply get to keep the money they would have happily paid me.

Just as important, by using the referral links in this e-book, you will enable me to keep writing low-cost e-books and offering the reseller rights for FREE. You will help me to keep producing a genuine Newsletter that GIVES AWAY the most amazing e-books.

As long as I was going to recommend the product anyway, there is no reason not to use a referral link, and I can guarantee you that I will NOT place a referral link to an inferior product simply to gain the referral fee.

Why do I mention all this again?

Because, on the subject of e-zines (or newsletters if you prefer), there is a HUGE difference between those that simply push, push, push for you to click a link and rush off and buy something, and the respectable e-zines with a conscience.

Sure, we want to earn a living, but we can do it ethically.

Inspire TRUST to Inspire SALES

And if you want your e-zine to succeed, you have to give it ‘personality’. Otherwise why would anyone want to subscribe to your newsletter when they’re probably already getting ten a week from other sources?

What do I mean by ‘personality’?

I mean, try and imprint YOUR character on it. Write as if you were simply talking to a friend (because that’s what you ARE doing… you just have a lot of friends)

GIVE your subscribers something to look forward to. With the TopProfits Newsletter, I achieve this by giving away top quality e-books from the recognized Internet Masters like Cory Rudl, Marlon Sanders, Yanik Silver and others.

In fact, what I do is to buy the reseller rights to a book (it costs me anything from $100 to $1,000) and then, instead of selling it, I give it away.

Sounds expensive?

Not at all. Think of it like this…

If I spend $100 to buy the reseller rights to a book by Yanik Silver (for example), and then I give it to my subscribers (let’s say there are 10,000 of them), it has cost me ONE CENT per subscriber.

I can absolutely GUARANTEE you that my subscribers are VERY happy to get top class e-books free. Happy enough that, when I show them a product which has resolved a problem for me, or helped make my business a success, they are VERY willing to trust me and check it out for themselves.

Also, there is a BUY section of TopProfits where non-subscribers can purchase these books at discounted prices. It may not make a huge profit, but it sure recoups the cost of buying the books in the first place. I know that you maybe never thought about starting your own newsletter, but now is the time to DO IT OR DIE.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

Chapter 5 - REGULAR E-MAIL MARKETING (PART 2)

Statistics have shown that it can take up to 7 follow-ups to make a sale. You can emphasize things that may not have seemed obvious on their first visit. You can offer more details, more benefits

And here’s the kicker…
You can present new products just as soon as your subscribers have grown to trust your judgement.

Repeat business is EVERYTHING. Most of your subscribers will be interested in buying from you again if they were satisfied with your initial offering.

They will also buy your affiliates’ products. Once they trust you, they will trust the same things that you trust. If you recommend something, chances are they will seriously consider buying it. This is called backend sales.

You get a commission

Sponsors will pay to advertise in your mailings.

More visits means more money. If you don't get the e-mail address it's a one shot deal. Finished, zip, dead, end of relationship before it even began.

But the more subscribers you have, the more money you make again and again and again. That’s not cynical, it factual.

So believe me, you should never, ever lose an opportunity to get your visitors’ e-mail addresses. Do it, even if it means redesigning your site.

One of the best ways to increase subscriptions is to place the opt-in web form on a popup window on your home page. When someone visits the page, a second smaller window will open with a short offer to subscribe to your FREE newsletter.

Some people prefer to make this an “On Entry” window. Others, like me, prefer it to be an “On Exit” window.

My logic is that I want visitors to concentrate on my sales pitch to start with. I know that when they leave my site (whether they have bought anything or not) they will be presented with an invitation to opt-in to my subscriber list.

You can grab a pop-up window code for FREE from my associates pages.

And of course, as I say, the joy of getting their e-mail address and their permission to contact them is that you will have a second, third, fourth chance to sell them your product if they didn’t buy the first time.

So here’s a reminder (in case you were starting to doze off…). Your main goal is, and always will be, to enlarge your mailing list. It is the TOP PRIORITY before anything else.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

Chapter 5 - REGULAR E-MAIL MARKETING (PART 1)

IN the last chapter we looked at the use of BULK e-mailing to approach webmasters about placing links on their sites.

Now we should consider the value of regular e-mail marketing.

First things first…

If you want any chance of online success, you need to capture the e-mail addresses of your visitors.

This is a BASIC PRINCIPLE.

It is the foundation of your future empire Almost nothing is more important than this. If you succeed at this, you will succeed … period.

Most seasoned Internet Marketers would rather have an e-mail address than $100 in their pocket.

On your web site (even if it’s a mini-site), you absolutely must have a visible e-mail address submit box, ON EVERY PAGE.

If you don’t believe me, go check that I practice what I preach. Take a look at my resources page and see how many times I make it easy for you to give me your e-mail address.

Incidentally, if the idea of building a form worries you, or if your ISP doesn’t permit cgi scripts, just send me an e-mail, and I’ll tell you how you can get forms on your site for FREE.

You must ask for an e-mail address on every page.

Do whatever is necessary to get the maximum quantity of e-mail addresses off your visitors. Give them something FREE to encourage them to enter their e-mail address.

GIVE THEM THIS BOOK.

You can put something like “To receive a FREE e-book about gathering the maximum site traffic for the minimum cost, enter your e-mail address here” Then you can follow up by inviting them to subscribe to your e-zine.

Your goal should be to get your visitor’s e-mail address IN PREFERENCE to a sale.

Once you have an e-mail address, each and every visitor is transformed into a precious potential long-term customer, AND you get a second chance to sell the very product they didn’t
buy first time round.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer